Edwin Romero
Pragmatic SEO Consultant
I help brands capture SEO best practices in any stage of their maturity. Discover how I can help you.

Need Practical SEO Advice?
Receive practical SEO advice. Better communicate SEO needs. Navigate your SEO career. And focus on the initiatives that drive organic growth.
Why Hire me as Your Consultant
Hands on. Experienced. Pragmatic.
10 Years
I’ve leveraged every year of my career as an opportunity to help my clients grow. With that, comes an array of experience on navigating the organic search channel.
I’ve helped scores of brands launch, manage and grow E-commerce on Salesforce Commerce Cloud (formerly Demandware).
+200 Migrations
No matter how complex your migration project is, I’ve helped tackle diverse projects and will lean on my learnings and best practices to help guide you to success.
I’ve worked with Magento 2 replatforms at all levels of the spectrum.
E-commerce Focused
I have a specialization in the E-commerce space. Whether you’re looking to cover best practices or another pair of eyes, I help ensure you continue to sell with no interruptions.
I’ve helped replatform, optimize, and manage SEO efforts on small to mid-sized Shopify brand sites.
SEO Consulting FAQ
Answers to common SEO Services questions.
What CMS's Are You Familiar With?
I’m adept to working within E-commerce platforms including Salesforce Commerce Cloud, Magento 2, Shopify, and WordPress, but also have familiarity with AEM (Adobe Experience Manager) and Hybris.
How much do your SEO services cost?
Pricing is totally dependent on a case by case basis. Factors that influence price include,
- Your website size
- Does your site only have a few pages?
- Does your site have a few thousand pages?
- The depth of my involvement
- Would you like me to relay recommendations?
- Would you like me to walk through how to implement recommendations?
- Would you like me to communicate recommendations to other partners?
- How in-depth you want me engrained in your workflow; i.e. do you need a project manager?
- Would you like me to track strategies and tasks?
- Would you like me communicating to partners?
- Would you like me to work within ticketing systems?
- Your goals? How aggressive are they?
- We need to target X audience with Y resources
- Do you need to launch a site by a certain time?
If you’re unsure of what you’ll actually need, feel free to reach out and we can have a preliminary call.
- Your website size
Why go with an SEO consultant rather than an SEO agency?
With an SEO agency, you can be dealing with scores of individuals just to get an engagement off the ground. You might talk with a sales team, project management team, an account team, and so on. Your pricing structure might inflate to account for varying team members involved on the project, from senior resources to junior analysts. Your SEO tasks and initiatives can get delegated out to another team member, widening the amount of individuals you’ll have to communicate with.
With an SEO consultant, you’re working with 1 individual, directly- myself.
I don’t hand off the project to anyone else and you have a single point of contact. You don’t overpay and you get the attention you deserve.
What if I don't need SEO, should I reach out to you?
Of course, I love talking shop and meeting new folks. If you want to talk SEO, let’s do it.
If we find our conversations evolve into an SEO-need, we can take it from there.
What is your industry specialization?
I’ve had the most experience with B2C brands on E-commerce platforms.
Testimonials
Reviews of my SEO skills
SEO Consulting Services
Want to work together? Great! I offer varying SEO consulting services including the below,
Website Migrations
Retain all the authority your brand has worked hard to accrue. As an website migration consultant, I help build a roadmap for your upcoming site launch.
SEO Strategy
Build a strategic roadmap tailored to your business goals and needs.
Project Management
Manage your SEO initiatives, assess priorities, and don’t loose sight of what drives performance.
Page Optimizations
Captivate customers with improved on-page optimizations and enhanced site relevancy.
Technical SEO
Identify SEO issues that are plaguing your site at an infrastructural level.
Dev & SEO Synergy
Build better relationships with development and technical partners while translating best practices and opportunities.
Read my SEO blog
How to Build a Scalable SEO Framework Across Multiple Brands
Hi there, Managing SEO across multiple brands is a complex but exciting challenge. It’s not just improving rankings but alsoRead more "How to Build a Scalable SEO Framework Across Multiple Brands"What I Learned by Saying Less
Hi there, I’ve often wondered about my place in the world. About my contribution and whether it made a difference.Read more "What I Learned by Saying Less"Get to the point
Hey there, Have you ever found yourself… “Just get to the point.” The sentiment is common within the workplace, oneRead more "Get to the point"Freelance Payment Terms
Different client needs give independent consultants and freelancers the opportunity to bill in a manner that is mutually beneficial.A retainerRead more "Freelance Payment Terms"These are my (payment) terms…
Hi there, Different client needs give independent consultants and freelancers the opportunity to bill in a manner that is mutuallyRead more "These are my (payment) terms…"Improving SEO Collaboration
Collaborating with third-party SEO teams can be both challenging and rewarding. In this post, I share real-world experiences and practicalRead more "Improving SEO Collaboration"A personal note on my last year…
A personal reflection on family, business growth, and staying ahead of industry trends.Defining an SEO Project Plan
Ensure that your SEO strategy doesn’t lack direction or have any misaligned expectations with a SEO project plan. In thisRead more "Defining an SEO Project Plan"SEO & Understanding Your Audience
Optimize SEO for audience needs! Tailor strategies, understand pain points, and drive conversions with user-centric approaches.Why Not All Traffic Is Good Traffic: A Lesson in Quality Over Quantity
In a world obsessed with boosting traffic numbers, we uncover that not all traffic is beneficial. Join us as weRead more "Why Not All Traffic Is Good Traffic: A Lesson in Quality Over Quantity"