Edwin has a knack for breaking down complex SEO scenarios as well level-setting expectations, without diluting SEO opportunities. As an SEO consultant he’s direct and transparent but open-minded and pragmatic.

Edwin recently advised on a Single Page Application (SPA) migration. He was able to support the project with his migration background as well as experience in SPA frameworks, outlining a project plan with success in mind. Edwin assessed benchmarks and optimal next steps, answered questions around optimizing the new site, and eased a great deal of concern going into launch.

Communication was phenomenal. Edwin, consistently, brought in food for thought when it came to the SEO space. He was able to apply SEO current events to current initiatives and the possible ramifications to our brand and the space as a whole. It was refreshing to talk transparently to an SEOer who is direct and doesn’t sugarcoat topics.

Overall, Edwin is supportive, insightful and an absolute pleasure to work with.