#PragmaticSEO
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About Edwin
SEOer. Strategist. Connector.
I help e-commerce brands convey complex SEO initiatives to stakeholders by focusing on clear communication, collaboration, and strategic priorities.
As an SEO advocate for mid-sized e-commerce brands, podcast guest, and active community member, I invite you to sign up for #PragmaticSEO to get my insights delivered to your inbox.
Previous Emails
Read previous emails from #PragmaticSEO
How to Build a Scalable SEO Framework Across Multiple Brands
Hi there, Managing SEO across multiple brands is a complex but exciting challenge. It’s not just improving rankings but also…
What I Learned by Saying Less
Hi there, I’ve often wondered about my place in the world. About my contribution and whether it made a difference.…
Get to the point
Hey there, Have you ever found yourself… “Just get to the point.” The sentiment is common within the workplace, one…These are my (payment) terms…
Hi there, Different client needs give independent consultants and freelancers the opportunity to bill in a manner that is mutually…
Improving SEO Collaboration
Collaborating with third-party SEO teams can be both challenging and rewarding. In this post, I share real-world experiences and practical…
A personal note on my last year…
A personal reflection on family, business growth, and staying ahead of industry trends.SEO & Understanding Your Audience
Optimize SEO for audience needs! Tailor strategies, understand pain points, and drive conversions with user-centric approaches.Hiring my 1st SEO contractor…
Read why the need for hiring my 1st SEO contractor came about as well as what I did to prepare.My SEO sales pipeline, as of late
Hi there,As an independent consultant, you might imagine that when the sales pipeline is filling up, you’re in great shape.But…SEO Discovery Sessions: What are they and when are they needed?
An SEO Discovery is more than just a kick-off call but when and why would you host an SEO Discovery?
