Edwin and I worked together at a consultancy firm for over five years as we tackled digital transformation initiatives from different angles: Edwin spearheaded SEO and content strategy, and I ran digital analytics.

He never failed to impress. I thought I had a good grasp of SEO tactics before working with him, but I quickly realized I didn’t know how much I didn’t know (and how much SEO equity I would leave on the table if I was tasked with his responsibilities). He was consistently able to find ways to gain organic traffic share, even with mature clients in aggressive industries.

And maybe most importantly, Edwin has a great ability to articulate his recommendations and updates. Tailoring his explanations to his audience, be it marketing executives, development resources, or an analytics specialist. I will gladly use Edwin for my SEO needs in the future.