Edwin and I worked together closely on a complex project with 5 back-to-back migrations for 11 stand-alone sites. He proved to be a knowledgeable, friendly and dedicated SEO consultant who could be relied upon for these critical site launches.

Edwin sets himself apart by focusing 1st on the SEO strategy which is often overlooked in the rush for the audit. Edwin presented options (backed with data) and we agreed firmly on the strategy and approach before any launch preparation even began.

Edwin has a broad view of the relationship between search engine and website. As a result, he guided all aspects of the site development going behind SEO modules and sitemaps into URL structure, category hierarchy, site search results, and decision making which cleaned up the crawls and redirects considerably.

He was familiar with our platform and integrated really well with our teams to help translate what was needed. And when the unexpected occurred, Edwin helped course-correct by shedding light into issues, options and solutions.

I recommend Edwin as a hard working, goal oriented, dedicated SEO consultant.