SEO Migration Consultant
Migrating Peace of Mind
I help e-commerce brands capture best practices in their site migration, SEO strategies, and Technical SEO. Discover how I can help you.
What is a Site Migration
A site migration is the process of moving web technologies from one platform, structure, or technology to another.
– Edwin Romero
Although a site migration or replatform is typically undergone for the benefit of its users and search engines, the process can be complex and strenuous, and comes with its own set risks that can impact SEO and search engine visibility.
Why SEO matters
Website migrations have the potential to affect various search engine ranking factors at once and can have a detrimental impact to organic performance. Factors can include,
PageSpeed
Infrastructure
URL Structure
User Experience
HTTPS
Internal Links
With any of the above being affected, it takes time for Google to understand new technologies and adjust your performance in accordance with the new experience.
SEO Migration Services
I help my clients build SEO best practices into a replatform from the start of the project straight through to launch and beyond. Read some of my SEO migration services below.
SEO Requirements
Build with SEO in mind, without the worry. I help gather and assess the SEO functional requirements you want on a new website. I help communicate to development partners. To top it off, I track against progress so you don’t have to.
Redirect Mapping
Don’t squander SEO authority your brand site has worked so hard to build. Retain your authority through a thorough 301 redirect map; I help identify top performing pages and build logic from your site’s legacy location to their new experience.
Redirect Cleanup
Need help with SEO after a replatform? No worries, let me help you assess what was missed and where the gaps exist. Let’s rebuild your SEO authority through a redirect cleanup.
Looking for a traditional SEO service provider?
No worries, I also perform SEO services beyond a migration and replatform. Read my SEO consulting services.
Ready to Migrate?
Want to get in touch on how where you need help. Please, feel free to drop me a note.
SEO Blog
Website migration posts…
Website Migration FAQs
If you’ve never engaged in a website migration, you might feel the entire process might be a bit foreign from your day-to-day. You’re not wrong. Migrations occur infrequently and, as such, the opportunities to build the skills for successfully migrating a website are limited. This is even truer for brand managers who work with a…
Website Migrations & SEO: A Timeline of SEO Launch Essentials
Time truly is a valuable resource. It drives the difference between tranquility and disruption. More often than I’d like to see, website migrations are deprived of said resource. Time gives you funding, gives you access to stakeholders, and the opportunities to have a successful migration. Resources beget resources. Often, I’m looped into a website migration…
Continue Reading Website Migrations & SEO: A Timeline of SEO Launch Essentials
Working Backwards From A Messy SEO Migration Project…
Hi there, I wanted to share a conversation I had a few weeks ago. A website owner, Mr. S., reached out to me in need of SEO support. Mr. S. owns a website that had recently migrated. He had support from an SEO partner but felt there were gaps in how it was executed based…
Continue Reading Working Backwards From A Messy SEO Migration Project…
Building a Redirect Strategy
A redirect strategy is often confused for a redirect map and it can have major consequences to your website migration. Learn more about redirect strategies today!
Website Migration Tools
Want to make your life a bit easier with the right website migration SEO tool? Take a look at a list of tools that can help your migration process. Read today!
My Worst Website Migration Project…
My worst website migration SEO project…I remember vividly as it kicked off one of the hardest periods in my SEO career.
Writing an Effective SEO Development Ticket
Have you ever presented SEO opportunities to a dev or technical team and been asked to “log a ticket” for a fix or enhancement? What’s that mean, really? When debugging SEO issues, you may find yourself needing to translate the details you found to the dev and technical teams in the form of a support…
Continue Reading Writing an Effective SEO Development Ticket
Building a 301 Redirect Map
Discover the art of crafting a 301 redirect map to safeguard your SEO during website transitions. A step-by-step guide awaits you!
CMS Migration Checklist
Are you feeling overwhelmed by an upcoming website migration? You’re not alone. Website migrations can be a gargantuan effort, with different moving pieces including timelines, budgets, and diverse teams. If you want to better understand how to migrate without losing traffic, this post is for you. Today, I’d like to walk you through a website…