Experienced Ecommerce SEO

Salesforce Commerce Cloud SEO Consultant

Discover how I can help support your Salesforce Commerce Cloud (Demandware) SEO efforts.

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Edwin Romero sitting in front of trees

What is Salesforce Commerce Cloud

15,802

Sites on SFCC [1]

9,643

Unique Domains [1]

Formerly Demandware, Salesforce Commerce Cloud is a cloud-based e-commerce platform, leveraged by mid to large-sized retailers.

Brands I've Supported

Pain Points

Commerce Cloud, like any other CMS, is not without it’s SEO hurdles…

  • Salesforce Commerce Cloud is Robust. Too Robust.

    In addition to navigating native SEO features, the platform sits on a wide ecosystem one must traverse for optimal organic search performance.

  • Unfamiliarity Breeds Inefficiencies.

    Given the wide breadth of capabilities and processes, SEO strategy becomes more arduous to execute at an efficient pace.

  • The Who’s Who Mystery.

    Technology is just one half of optimizing an SFCC website; understanding various stakeholders is another, which requires bridging relationships and streamlining communication.

Why Hire me as Your Consultant

Hands on. Experienced. Pragmatic.

10 Years

I’ve leveraged every year of my career as an opportunity to help my clients grow. With that, comes an array of experience on navigating the organic search channel.

+200 Migrations

No matter how complex your migration project is, I’ve helped tackle diverse projects and will lean on my learnings and best practices to help guide you to success.

E-commerce Focused

I have a specialization in the E-commerce space. Whether you’re looking to cover best practices or another pair of eyes, I help ensure you continue to sell with no interruptions.

Book a Free 30 min. Consultation

Commerce Cloud SEO is a beast but you don’t have to tackle it on your own. Book a free consultation and let’s talk through your challenges.

Book Consultation

Salesforce Commerce Cloud SEO Services

Discover areas where I can help support you SFCC SEO program.

SEO Walkthrough

Not sure where to begin with Commerce Cloud SEO features? I can help guide your team through out-of-the-box SEO capabilities with a thorough walkthrough of the platform.

SEO Training

Want to better understand SEO and how to improve efficiencies within Salesforce Commerce Cloud? I can sit down with you and your team to guide your through process improvements.

Ad Hoc Consulting

Need a sounding board? Well, I love to rattle around ideas on how to make the most of Commerce Cloud in parallel to your your SEO initiatives.

SEO Strategy

Assess how you can leverage Salesforce to fit into your strategic roadmap, business goals and needs.

Project Management

Manage your SEO initiatives, assess priorities, and don’t loose sight of what drives performance.

On-page Optimizations

Captivate customers with improved on-page optimizations and enhanced site relevancy on your Commerce Cloud site..

Technical SEO

Don’t let the Salesforce Commerce Cloud ecosystem slow you down. Identify Technical SEO issues on SFCC that are plaguing your performance.

Dev & SEO Synergy

The Salesforce ecosystem is vast but let me help you build quality relationships with development and technical partners while translating best practices and opportunities.

SEO Audit

SEO audits are a dime a dozen but how many are Salesforce Commerce Cloud specific? Discover SEO growth opportunities and how to leverage SFCC to make the most out of organic search.

Industry Experience

Experience across different industries.

Shoes & Apparel

Shoes & Apparel - Salesforce Commerce Cloud

I enhance the visibility and performance of shoe and apparel websites, driving organic traffic and boosting sales.

Athletic Wear & Equipment

Athletic Wear & Equipment - Salesforce Commerce Cloud

My proven SEO techniques help your brand stand out in a competitive market, attracting active, sports-minded consumers.

Food & Snacks

Food & Snacks - Salesforce Commerce Cloud

I boost your site’s visibility, driving traffic from consumers searching for delicious and nutritious options.

Home Goods

Home Goods - Salesforce Commerce Cloud

My SEO strategies are tailored to showcase your unique home products, making them easily discoverable to potential buyers.

Watches & Jewelry

Watches & Jewelry - Salesforce Commerce Cloud

My expertise in SEO and Salesforce Commerce Cloud helps watches and jewelry websites rank higher in search results, attracting discerning shoppers looking for quality and elegance.

Maternity & Childcare

Maternity & Childcare - Salesforce Commerce Cloud

Specializing in SEO for maternity and childcare websites on Salesforce Commerce Cloud, I ensure your products and services are easily found by expecting parents and caregivers.

Testimonials

Reviews of my SEO skills

Matt Ezyk

Matt Ezyk eCommerce + Omnichannel Executive

Edwin was an excellent resource for my [website]. He assessed my site and provided a prioritized list of recommendations that gave us a good baseline with SEO (PDP, Blog, Pagespeed, Category, Local etc). Edwin’s expertise in SEO is unparalleled, and his ability to translate complex data into actionable insights has significantly boosted my online visibility… Read more “Matt Ezyk”

Matt Ezyk
eCommerce & Omnichannel Executive @ Pet Supermarket

Mike King

Mike King - Director of Global B2C Commerce

Edwin is, without a doubt, the first person I’d trust with my SEO questions. He understands and can clearly articulate the role of SEO in a digital strategy in a way that feels actionable and measurable. His willingness to share his expertise makes him an asset not just to his clients but to the whole… Read more “Mike King”

Mike King
Director of Global B2C Commerce

Randsom Rockliffe

Randsom Rockliffe

Edwin has a knack for breaking down complex SEO scenarios as well level-setting expectations, without diluting SEO opportunities. As an SEO consultant he’s direct and transparent but open-minded and pragmatic. Edwin recently advised on a Single Page Application (SPA) migration. He was able to support the project with his migration background as well as experience… Read more “Randsom Rockliffe”

Randsom Rockliffe
SEO Manager @ Discount Tire

James McDonald

James McDonald

Edwin and I worked together at a consultancy firm for over five years as we tackled digital transformation initiatives from different angles: Edwin spearheaded SEO and content strategy, and I ran digital analytics. He never failed to impress. I thought I had a good grasp of SEO tactics before working with him, but I quickly… Read more “James McDonald”

James McDonald
Manager of Analytics & Insights

Mike Poepping

Mike Poepping

Edwin is a true front and back end SEO master. His knowledge of best practices and how to structure/format data for our sites was crucial to our site consolidation’s success. I was always able to pick his brain on issues that arose, from static and dynamic mappings, to redirects, copy formatting, and keyword structures/strategies as… Read more “Mike Poepping”

Mike Poepping
Sr. Digital Marketing Manager @ Rawlings

Mackenzie Greene

Mackenzie Greene

I was lucky enough to work with and learn from Edwin for several years at Lyons and Capgemini, and in that time Edwin proved himself as one of the most gifted SEO experts I’ve ever worked with. He’s a master in all things SEO, from content SEO and on-page optimizations to technical SEO and site… Read more “Mackenzie Greene”

Mackenzie Greene
Sr. SEO Consultant @ Capgemini

Laurie Klesitz

Laurie Klesitz

Edwin and I worked together closely on a complex project with 5 back-to-back migrations for 11 stand-alone sites. He proved to be a knowledgeable, friendly and dedicated SEO consultant who could be relied upon for these critical site launches. Edwin sets himself apart by focusing 1st on the SEO strategy which is often overlooked in… Read more “Laurie Klesitz”

Laurie Klesitz
eCommerce & Digital Strategy; B2B Direct Marketing Intelligence

Commerce Cloud SEO Consulting FAQ

Answers to common SEO Services questions around Salesforce Commerce Cloud

  • How much do your SEO services cost?

    Pricing is totally dependent on a case by case basis. Factors that influence price include,

    • Your website size
      • Does your site only have a few pages?
      • Does your site have a few thousand pages?
    • The depth of my involvement
      • Would you like me to relay recommendations?
      • Would you like me to walk through how to implement recommendations?
      • Would you like me to communicate recommendations to other partners?
    • How in-depth you want me engrained in your workflow; i.e. do you need a project manager?
      • Would you like me to track strategies and tasks?
      • Would you like me communicating to partners?
      • Would you like me to work within ticketing systems?
    • Your goals? How aggressive are they?
      • We need to target X audience with Y resources
      • Do you need to launch a site by a certain time?

    If you’re unsure of what you’ll actually need, feel free to reach out and we can have a preliminary call.

  • Why go with an SEO consultant rather than an SEO agency?

    With an SEO agency, you can be dealing with scores of individuals just to get an engagement off the ground. You might talk with a sales team, project management team, an account team, and so on. Your pricing structure might inflate to account for varying team members involved on the project, from senior resources to junior analysts. Your SEO tasks and initiatives can get delegated out to another team member, widening the amount of individuals you’ll have to communicate with.

    With an SEO consultant, you’re working with 1 individual, directly- myself.

    I don’t hand off the project to anyone else and you have a single point of contact. You don’t overpay and you get the attention you deserve.

  • What if I don't need SEO, should I reach out to you?

    Of course, I love talking shop and meeting new folks. If you want to talk SEO, let’s do it.

    If we find our conversations evolve into an SEO-need, we can take it from there.

  • What is your industry specialization?

    I’ve had the most experience with B2C brands on E-commerce platforms.

Reach out for Commerce Cloud Support

Do you need help with Salesforce Commerce Cloud? Let’s sync up on where I can help support you.

Contact Edwin

Commerce Cloud SEO Guide

Learn more about SFCC