Edwin Romero

Need Practical SEO Advice?

Why Hire me as Your Consultant

SEO Consulting FAQ

• What CMS's Are You Familiar With?

  I’m adept to working within E-commerce platforms including Salesforce Commerce Cloud, Magento 2, Shopify, and WordPress, but also have familiarity with AEM (Adobe Experience Manager) and Hybris.

• How much do your SEO services cost?

  Pricing is totally dependent on a case by case basis. Factors that influence price include,

  • Your website size
    • Does your site only have a few pages?
    • Does your site have a few thousand pages?
  • The depth of my involvement
    • Would you like me to relay recommendations?
    • Would you like me to walk through how to implement recommendations?
    • Would you like me to communicate recommendations to other partners?
  • How in-depth you want me engrained in your workflow; i.e. do you need a project manager?
    • Would you like me to track strategies and tasks?
    • Would you like me communicating to partners?
    • Would you like me to work within ticketing systems?
  • Your goals? How aggressive are they?
    • We need to target X audience with Y resources
    • Do you need to launch a site by a certain time?

  If you’re unsure of what you’ll actually need, feel free to reach out and we can have a preliminary call.

• Why go with an SEO consultant rather than an SEO agency?

  With an SEO agency, you can be dealing with scores of individuals just to get an engagement off the ground. You might talk with a sales team, project management team, an account team, and so on. Your pricing structure might inflate to account for varying team members involved on the project, from senior resources to junior analysts. Your SEO tasks and initiatives can get delegated out to another team member, widening the amount of individuals you’ll have to communicate with.

  With an SEO consultant, you’re working with 1 individual, directly- myself.

  I don’t hand off the project to anyone else and you have a single point of contact. You don’t overpay and you get the attention you deserve.

• What if I don't need SEO, should I reach out to you?

  Of course, I love talking shop and meeting new folks. If you want to talk SEO, let’s do it.

  If we find our conversations evolve into an SEO-need, we can take it from there.

• What is your industry specialization?

  I’ve had the most experience with B2C brands on E-commerce platforms.

Testimonials

Matt Ezyk

Edwin was an excellent resource for my [website]. He assessed my site and provided a prioritized list of recommendations that gave us a good baseline with SEO (PDP, Blog, Pagespeed, Category, Local etc). Edwin’s expertise in SEO is unparalleled, and his ability to translate complex data into actionable insights has significantly boosted my online visibility… Read more “Matt Ezyk”

Matt Ezyk

eCommerce & Omnichannel Executive @ Pet Supermarket

Mike King

Edwin is, without a doubt, the first person I’d trust with my SEO questions. He understands and can clearly articulate the role of SEO in a digital strategy in a way that feels actionable and measurable. His willingness to share his expertise makes him an asset not just to his clients but to the whole… Read more “Mike King”

Mike King

Director of Global B2C Commerce

Randsom Rockliffe

Edwin has a knack for breaking down complex SEO scenarios as well level-setting expectations, without diluting SEO opportunities. As an SEO consultant he’s direct and transparent but open-minded and pragmatic. Edwin recently advised on a Single Page Application (SPA) migration. He was able to support the project with his migration background as well as experience… Read more “Randsom Rockliffe”

Randsom Rockliffe

SEO Manager @ Discount Tire

James McDonald

Edwin and I worked together at a consultancy firm for over five years as we tackled digital transformation initiatives from different angles: Edwin spearheaded SEO and content strategy, and I ran digital analytics. He never failed to impress. I thought I had a good grasp of SEO tactics before working with him, but I quickly… Read more “James McDonald”

James McDonald

Manager of Analytics & Insights

Mike Poepping

Edwin is a true front and back end SEO master. His knowledge of best practices and how to structure/format data for our sites was crucial to our site consolidation’s success. I was always able to pick his brain on issues that arose, from static and dynamic mappings, to redirects, copy formatting, and keyword structures/strategies as… Read more “Mike Poepping”

Mike Poepping

Sr. Digital Marketing Manager @ Rawlings

Mackenzie Greene

I was lucky enough to work with and learn from Edwin for several years at Lyons and Capgemini, and in that time Edwin proved himself as one of the most gifted SEO experts I’ve ever worked with. He’s a master in all things SEO, from content SEO and on-page optimizations to technical SEO and site… Read more “Mackenzie Greene”

Mackenzie Greene

Sr. SEO Consultant @ Capgemini

Laurie Klesitz

Edwin and I worked together closely on a complex project with 5 back-to-back migrations for 11 stand-alone sites. He proved to be a knowledgeable, friendly and dedicated SEO consultant who could be relied upon for these critical site launches. Edwin sets himself apart by focusing 1st on the SEO strategy which is often overlooked in… Read more “Laurie Klesitz”

Laurie Klesitz

eCommerce & Digital Strategy; B2B Direct Marketing Intelligence

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