SEO & Understanding Your Audience
Optimize SEO for audience needs! Tailor strategies, understand pain points, and drive conversions with user-centric approaches.
I help brands capture SEO best practices in any stage of their maturity. Discover how I can help you.
Receive practical SEO advice. Better communicate SEO needs. Navigate your SEO career. And focus on the initiatives that drive organic growth.
Hands on. Experienced. Pragmatic.
I’ve leveraged every year of my career as an opportunity to help my clients grow. With that, comes an array of experience on navigating the organic search channel.
No matter how complex your migration project is, I’ve helped tackle diverse projects and will lean on my learnings and best practices to help guide you to success.
I have a specialization in the E-commerce space. Whether you’re looking to cover best practices or another pair of eyes, I help ensure you continue to sell with no interruptions.
I’ve helped scores of brands launch, manage and grow E-commerce on Salesforce Commerce Cloud (formerly Demandware).
I’ve worked with Magento 2 replatforms at all levels of the spectrum.
I’ve helped replatform, optimize, and manage SEO efforts on small to mid-sized Shopify brand sites.
My SEO Services Reviews
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Edwin is a true front and back end SEO master. His knowledge of best practices and how to structure/format data for our sites was crucial to our site consolidation’s success. I was always able to pick his brain on issues that arose, from static and dynamic mappings, to redirects, copy formatting, and keyword structures/strategies as… Read more “Mike Poepping”
Edwin and I worked together closely on a complex project with 5 back-to-back migrations for 11 stand-alone sites. He proved to be a knowledgeable, friendly and dedicated SEO consultant who could be relied upon for these critical site launches. Edwin sets himself apart by focusing 1st on the SEO strategy which is often overlooked in… Read more “Laurie Klesitz”
Edwin has a knack for breaking down complex SEO scenarios as well level-setting expectations, without diluting SEO opportunities. As an SEO consultant he’s direct and transparent but open-minded and pragmatic. Edwin recently advised on a Single Page Application (SPA) migration. He was able to support the project with his migration background as well as experience… Read more “Randsom Rockliffe”
Edwin and I worked together at a consultancy firm for over five years as we tackled digital transformation initiatives from different angles: Edwin spearheaded SEO and content strategy, and I ran digital analytics. He never failed to impress. I thought I had a good grasp of SEO tactics before working with him, but I quickly… Read more “James McDonald”
Edwin is, without a doubt, the first person I’d trust with my SEO questions. He understands and can clearly articulate the role of SEO in a digital strategy in a way that feels actionable and measurable. His willingness to share his expertise makes him an asset not just to his clients but to the whole… Read more “Mike King”
I was lucky enough to work with and learn from Edwin for several years at Lyons and Capgemini, and in that time Edwin proved himself as one of the most gifted SEO experts I’ve ever worked with. He’s a master in all things SEO, from content SEO and on-page optimizations to technical SEO and site… Read more “Mackenzie Greene”
Answers to common SEO Services questions.
I’m adept to working within E-commerce platforms including Salesforce Commerce Cloud, Magento 2, Shopify, and WordPress, but also have familiarity with AEM (Adobe Experience Manager) and Hybris.
Pricing is totally dependent on a case by case basis. Factors that influence price include,
If you’re unsure of what you’ll actually need, feel free to reach out and we can have a preliminary call.
With an SEO agency, you can be dealing with scores of individuals just to get an engagement off the ground. You might talk with a sales team, project management team, an account team, and so on. Your pricing structure might inflate to account for varying team members involved on the project, from senior resources to junior analysts. Your SEO tasks and initiatives can get delegated out to another team member, widening the amount of individuals you’ll have to communicate with.
With an SEO consultant, you’re working with 1 individual, directly- myself.
I don’t hand off the project to anyone else and you have a single point of contact. You don’t overpay and you get the attention you deserve.
Of course, I love talking shop and meeting new folks. If you want to talk SEO, let’s do it.
If we find our conversations evolve into an SEO-need, we can take it from there.
I’ve had the most experience with B2C brands on E-commerce platforms.
Want to work together? Great! I offer varying SEO consulting services including the below,
Retain all the authority your brand has worked hard to accrue. As an website migration consultant, I help build a roadmap for your upcoming site launch.
Build a strategic roadmap tailored to your business goals and needs.
Manage your SEO initiatives, assess priorities, and don’t loose sight of what drives performance.
Captivate customers with improved on-page optimizations and enhanced site relevancy.
Identify SEO issues that are plaguing your site at an infrastructural level.
Build better relationships with development and technical partners while translating best practices and opportunities.
Optimize SEO for audience needs! Tailor strategies, understand pain points, and drive conversions with user-centric approaches.
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