Protect your SEO: Build accurate & effective redirect maps
Overcome the Biggest Challenges in 301 Redirect Mapping
In this course, you’ll tackle the key pain points SEOs face when dealing with 301 redirects during website migrations:
- Prevent Traffic Loss: Learn strategies to avoid losing organic traffic during migrations.
- Establish a Clear Process: Follow a structured, step-by-step approach for creating a 301 redirect map.
- Avoid Common Mistakes: Identify and fix common errors to ensure smooth transitions.
- Streamline Redirect Mapping: Save time by using efficient tools and techniques.
- Manage Large-Scale Migrations: Confidently handle complex migrations with a clear strategy.
⚠️ Avoid Risks of Improper 301 Redirect Mapping
Creating a 301 redirect map incorrectly can have serious consequences for SEO and site performance. Here are the most common risks associated with a faulty redirect map:
- Significant Traffic Loss: Poorly mapped redirects can cause drops in organic traffic, as users and search engines fail to find the correct pages.
- Broken Links and 404 Errors: If old URLs aren’t properly redirected, users will encounter broken links, leading to a poor user experience and reduced site authority.
- Negative SEO Impact: Improper redirects can lead to indexation issues or diluted link equity, harming rankings.
- Revenue Loss: For eCommerce and lead generation sites, traffic loss or misdirected users could result in direct revenue loss.
- Wasted Crawl Budget: Incorrect redirects or redirect chains waste your site’s crawl budget, preventing new or priority pages from being indexed.
- Frustration in User Experience: Users being sent to irrelevant or incorrect pages can damage brand trust and loyalty.
See examples of clients that needed support after launching without redirectly properly…
The Impact of Poorly Optimized 301 Redirect Maps
When 301 redirects are not properly optimized during website migrations, the consequences can be dramatic. The visuals below depict the decline in organic traffic and ranking keywords due to ineffective redirect mapping. These graphs illustrate how broken links, 404 errors, and lost link equity can harm SEO and user experience, emphasizing the importance of a well-executed 301 redirect map to preserve site performance and visibility.
⏲️ Get on the Waitlist
Don’t miss out on the opportunity to sharpen your 301 redirect mapping skills. Join the waitlist today and be among the first to get notified when the course launches!